Linktree or your our own website, what's best for your Instagram link?

Linktree is an easy way to share all the important links with your Instagram audience. But it also has its downsides: it's not very flexible or differentiated. All linktrees look the same and it's just links. Your own website sounds like a great solution, but it's hard to build. Or is it?

If you use Instagram for business you probably want your audience to eventually take some action - buy your product, sign up for a course, watch your YouTube video, etc. All these actions involve leaving Instagram going somewhere else. And all you got is a single link on your profile page. People started rotating the links intheir profile, but it quickly gets confusing. Visitors from your old posts go to your new link, not the one that was there at the moment you made a post.

Linktree is a free tool for optimising your internet presence, whether you’re a blogger, an artist or run a content platform. You get one link to house all the content you’re driving followers to. Share that link anywhere, like your Instagram bio, Facebook posts or Twitch profile. In other words it's a simple page with all your links.

First of all, you have very limited control over the looks and branding of your page. Yeah, it has your profile photo and you can customize colors. But it's still looks and feels generic. You don't build trust with your visitors. People clicking on your profile link are curious about you and your business, don't lose this opportunity to show you are serious about what you do and showcase your work.

Having your own website is the best way to serve your visitors with the most important and up-to-date information about your business. You can have as many links as you want, but also showcase your work, display testimonials from happy clients, answer frequent questions and much more. With your own website you get traffic not only from social networks, but also search engines. Standalone website index and rank much better than just another page on some other site. The only catch is it was hard and costly to build and host your own website. Not anymore! With Airsite you can build your own website in minutes, on your mobile phone, and for free. It can be a simple landing page with a list of links or a comprehensive website with multiple pages, navigation, blog, contacts, etc. Check it out on: